September 16, 2024
by: Julie Bataille, Senior Vice President Communications
Since Aledade was founded a decade ago, so much has changed: a five-person start-up is now the nation’s largest network of independent primary care and a pioneer in value-based care enablement. Today our 1,400+ employees support more than 1,900 practices and health centers from coast to coast.
As we have defined a new category of business over the past decade, we need to communicate not only what is new but also what remains the same — specifically, our mission to Do More Good for patients, for practices and for society. That’s why today, we launched a new logo and look for Aledade. Our updated look is designed to simplify the complexity and reinforce the humanity in what we do.
You’ll now see our new look across our digital channels and applications, materials and educational resources. The new Aledade logo is more purposeful and embodies strength and simplicity. The “A” emphasizes our forward momentum and is a nod to the navigational instrument used in historical settings to chart one’s path. Our new abbreviated icon further emphasizes the momentum on which we will continue to build.
While this visual update modernizes our look, I am most excited for how it will help us tell the human stories of our impact – showcasing how primary care doctors are keeping patients healthier and practices open in communities across the country.
Stay tuned to learn more about how Aledade will continue to Do More Good.